But, I think the best way for anyone just starting out with their website (and not sure where or how to start) is to walk through and understand what goes into ranking well in Google first.
In today's post we're going to go over 10 tips on how you can drive more organic traffic for your site:
Understanding which keywords searchers are using when they look online will help you determine which keywords to focus on in the first place. Using a keyword tool like Google's Keyword Planner you can find out exactly *which* words and phrases people are using to search online.
The title tags of your pages is one of the most important ranking factors for SEO so make sure that you're using relevant, keyword-rich titles across your site when applicable. It's also a good idea to include some keywords and "brand" name in your page titles just to be safe (because it does weigh into the algorithm).
One thing I didn't realise until recently was that the meta description does play into how certain SERPs display your website (even if they aren't there for keywords). Make sure to include the keyword in your meta description (when appropriate) and write interestingly enough to catch a searcher's eye.
There is some debate on whether or not to use the keyword in the url of your posts, but I've always found that if there are multiple ways you can optimise a single page, it's best to do so. Google likes it, and users can easily understand what the page is about just from looking at the url anyways! A lot of people also recommend keeping your permalink structure short and sweet as well.
Headings are one of the most important factors in onsite SEO, and it's best to utilize h1, h2, h3 tags throughout your content. They won't really effect how you rank in search results but they will have an impact on the readability of your page for users (and that helps Google know how relevant your content is to a user). Also try to use them at different levels so it's not all bunched together - it makes for easier reading.
The image alt tag is another element that can impact the ranking of your pages and help Google determine what the image should be for a given search result. When writing your alt tags make sure to add the keyword and try to be as descriptive as possible so that it's pretty obvious what the image is about
This one goes without saying, but if you want more organic traffic on your site you're going to have to produce quality content. I know you've heard this before, but it really is true - there are hundreds of thousands (if not millions) of websites vying for the same keywords online, so why would Google choose yours over any other? Because it has better content! Write informative and helpful articles (with interesting titles) that are well-researched and provide value for your readers.
Backlinks are the bread and butter of SEO. The more backlinks you have coming into your site from other websites (that are relevant to your content) will help strengthen your rankings and help Google understand that people think you're an important site in the industry.
If you're trying to rank for a local SERP or a category on a local level, it's a good idea to get listed in directories like Yelp. It's not going to make or break your website but it can help lessen the load slightly if you've got some competitive keywords out there!
This is another one that I feel goes without saying, but having your social media links displayed on every page of your site is a good idea. Some people are nervous about going overboard with their "social sharing" links, but I've found that it really doesn't affect your rankings if you're not spamming them throughout the rest of the site (inadvertently or otherwise).
Also don't forget to link to social profiles from within your content and make sure to also mention them in any additional website bios!
Those are the top 10 SEO tips that I can give you right now - what other things do you recommend? What has worked for you? What hasn't worked? Post away!