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What is Content Repurposing? A short guide

By
Jag Chohan
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What is content repurposing?

Content repurposing is the process of taking existing content and creating new content from it. This can be done by repurposing blog posts into ebooks or whitepapers, or by creating infographics or videos from existing data. Content repurposing can be a great way to get more mileage out of your existing content and reach new audiences.

Why should you repurpose your content?

There are a number of reasons why you should repurpose your content. First, it can help you reach new audiences who may not be familiar with your work. For example, if you have a blog post that gets a lot of traffic, you can turn that blog post into an infographic or video and share it on social media or other websites. This will help you to reach people who wouldn’t normally see your work.

Second, repurposing content can help you to deepen your relationship with your existing audience. If you have an ebook that’s popular with your readers, you can create a series of blog posts that go into more depth on the topics covered in the ebook. This will give your readers more value and make them more likely to continue reading your work in the future.

Third, repurposing content can save you time and money. Rather than starting from scratch every time you want to create new content, you can simply take existing content and adapt it to fit your needs. This can be a great way to produce high-quality content on a budget.

How do you repurpose your content?

There are a few different ways that you can repurpose your content. One option is to take an existing piece of content and create a new piece ofcontent from it. For example, if you have a blog post that’s popular with your readers, you can turn that blog post into an infographic or video and share it on social media or other websites.

Another option is to take an existing piece of content and adapt it to fit a new format or audience. For example, if you have an ebook that’s popular with your readers, you can create a series of blog posts that go into more depth on the topics covered in the ebook. This will give your readers more value and make them more likely to continue reading your work in the future.

What are some common types of content repurposing?

There are a few different types of content repurposing that are common among businesses and individuals who produce online content:

Blog posts

You can take existing blog posts and turn them into ebooks, whitepapers, or even infographics or videos. This is a great way to get more mileage out of popular blog posts and reach new audiences with your work.

Ebooks

You can take existing ebooks and break them down into a series of blog posts or create new videos or infographics from the data in the ebook. This is a great way to provide more value to your readers and deepen your relationship with them.

Videos

You can take existing videos and transcribe them into blog posts or create new videos from the footage. This is a great way to reach new audiences with your work and provide more value to those who consume your videos

FREE Checklist

The Content Repurpose Checklist

Content is king, but creating new content is hard for your blog and social media channels!

To better understand what content repurposing is and what easy steps you can take in repurposing existing content you may already have, we have created a short 10 step checklist on how to get started today.
DOWNLOAD THE CHECKLIST